The internet landscape is littered with blogs. Some are good and the majority are nothing to write home about. So what separates a good blog from an ordinary, lackluster one?

Simple… It’s the content.

If the money is in the list, then content is the king of the list.

Blogs are all about content. That is what attracts your visitors. Graphics help too. You should have attractive, professionally done graphics or royalty free photos to spice things up.

However, the graphics and photos are merely the gravy. The meat and potatoes is your content. It has to be informative and engaging to hook the readers and keep them reading to the last word. Every sentence on the page has one job, keep the reader engaged to the end of the article.

If you’re writing about a niche that you’re passionate about, inject your enthusiasm into the content so that your passion comes through. It should be almost contagious.

If you can’t write well, you could outsource this task to a good writer who could write it for you. It may cost a few dollars, but money well-spent. Treat it as an investment as your content will make or break your blog. There are several places, like Fivver, that you can find someone to write for you.

You could also ask popular bloggers in your niche to make a guest post on your blog. This might also bring in a bit of traffic from the guest’s blog…BONUS! Keep in mind that some bloggers may do it for free while others may ask for a fee. You need to decide if your budget allows for it.

Always remember that when writing blog posts you should keep your readers in mind. They are looking for good, useful and high-quality content. If you’re blogging about the latest movies, they want to read reviews that are accurate and balanced. If you praise a movie to high heaven and it turns out to be a borefest, you’re probably going to lose credibility real quick.

We live in a world that is hectic and people’s attention spans are very fleeting. Many distractions are constantly vying for our attention. It’s common to see people watching TV and at the same time looking at their smartphone and reading Facebook comments.

What does this mean to you?

It means that it’s getting increasingly difficult to retain your viewer’s attention. Even on YouTube, videos that are above 4 minutes often have lower visitor retention. People just lack the patience to sit through anything that requires focus.

Make sure that your post titles and headlines are eye-catching. Most readers decide in about 2 seconds to read or not to read, based on your headlines alone. If your headlines are thought provoking, exciting or controversial, you can bet the readers’ curiosity will be piqued and they’ll read the rest.

So, your posts need to be fun and interesting. It must captivate your readers and make them want to return to your blog. Use anecdotes, jokes, cartoons, whatever you fell necessary, to achieve the entertainment factor. You need to entertain and educate to keep your readers coming back for more.

If you can create a blog that is the go to place for current information and advice about your niche and it is fun to visit, you will build a tribe of loyal followers that over time and will lap up whatever you put out. It may not be easy but it can be done. It’s crucial that you do it in order to create a sustainable income from your blog if you’re blogging for money.

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